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Classical conditioning

Week 5

This week in Consumer behavior class, we studied about the conditioning and one specific theory, discovered by the Russian scientist Ivan Pavlov, which caught my interest, because it’s a very accurate representation of what I’m going to write about.

Lets start from what is conditioning?

First of all, the conditioning could be operant and classical. Pavlov’s theory is about the classical conditioning and today I will focus on this type.

The classical conditioning is:

“learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.”

Pavlov did an experiment to his dog. Every time that he was serving food to his dog, the scientist was ringing a bell to attract the dog’s attention and he noticed after some attempts, that the dog was preparing itself to eat before serving the food and then he wanted to try by only ringing the bell what the dog’s reaction would be? Pavlov rang the bell and the dog came with the mentality to eat, even when there wasn’t any food served.

It’s the same with people.

I wanted to connect his idea with a video that I found on YouTube, a scene from the series “The Office”

The video shows how two co-workers are working and one of them is doing the experiment on the other. The first man gives his colleague a piece of candy after playing a melody, and repeats this act several times, however, on the forth time he only plays the melody without giving a candy to his friend and the friend lend his hand with the expectation of a candy.

I really hope you liked this blog and learned new things.

Write a comment if you witnessed such action and give examples.

Thank you for reading!

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2 thoughts on “Classical conditioning

  1. Pavlov’s theory is very interesting. We’re conditioned for so many things that we don’t even know!! Good post, very interesting and I like how you describe the theory in a easy way!


  2. I find this theory very interesting and I would like to know your opinion about if some people are more receptive to classical conditioning than others and why, and how it could be applied to Marketing. Good post!

    Liked by 1 person

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